Home
Contact
Experience
Work
Lunar Gala
Fashion Show
Head of Motion
Time & Duration
2020 — 6 Months
Tools
Cinema 4D, After Effects
Responsibility
Head of Motion
Art Direction
Mentoring
Project Overview
I led the motion design direction for Lunar Gala, shaping a cohesive visual and motion language across a large-scale live event and its digital extensions. I directed and mentored a team of motion designers, providing creative guidance, feedback, and quality oversight throughout production.
Working closely with art directors and leads across web, print, marketing, and production, I ensured visual and thematic consistency across all touchpoints. Together, we produced 3D and animated visuals that translated the event’s identity seamlessly from physical spaces to digital platforms.
Backdrop Designs
Developed and guided the production of 3D animations shown as dynamic backdrops during model walkouts, transforming fashion designers’ concepts into immersive motion visuals.
Concept / Marketing Assets
Used Cinema 4D and After Effects to visualize a structure evolving from wireframe to completion, and created supporting marketing assets leading up to the event.
Final Live Show
Reflection
As the motion team lead, I wanted to find ways for everyone to have creative freedom. Leading a team new to Cinema 4D, I created tutorials and templates, facilitating creative exploration while providing guidance during weekly progress reviews. We communicated with designers for each clothing line to make sure visuals are aligned with their intentions as well.
When delivering the final show backdrop assets, I rendered a lot of motion team’s work and retouch them due to computing power limitations. I rendered and optimized assets within hardware constraints, achieving a balance between quality and feasibility. The project’s collaborative and leadership challenges deepened my appreciation for managing creative teams and fostering growth.