Fay Nutrition
Brand Animation
TIME & DURATION
2025 — 2 Months
TOOL
Spline 3D, Cinema 4D, Gen AI, After Effects
RESPONSIBILITY
Motion Design Lead
Storyboarding
Animation
Project Overview
This brand animation explores how motion can express Fay’s people-first approach to technology and AI.
As Lead Motion Designer, I led storyboarding and style framing, collaborating closely with the marketing team and Head of Design through multiple feedback cycles. A key focus was visualizing AI as an approachable, human-centered tool, rather than a cold, mechanical system.
Using Spline and Cinema 4D, I explored multiple visual directions before aligning on a motion style that felt warm, clear, and intentional. Gen AI was used early in the process to generate and iterate on human faces, helping quickly explore tone and representation before finalizing the direction.
Initial Storyboard / Styleframe
Refined Storyboard
“If we actually scale prevention”
As Sammy is talking, the orb comes into the view from the bottom
swirls around him
“Then everything changes”
When he says “everything changes” the BG switches, with the orb in the center of the view
It looks as if camera looked up & the world changed
“Fay’s super intelligent platform...”
Different widgets that are animated comes into view, and the orb moves towards them
the camera follows the view
“is always there...”
Scene shifts to focus on the orb & the goals
The orb bounces on each of them, and completes the goals with ripple effect
“always on...”
A big diamond + small diamonds & stars pop up with confetti effect
Camera shifts up, following the confetti (or whatever other effect we use for celebration)
the RD video call window is there
the chat is also there with food journal and encouragement from the RD
“But always human first”
Zooms in to the window, and it becomes a fullscreen scene
the orb appears playfully and circles around the RD
Final Video
@2026 - danny cho
v0.01